Vom Experiment zur Kult-Werbung: Der Naabecker-Spot wird 25

Vor 25 Jahren kam der Werbespot von Naabecker in die Kinos. Brauerei-Chef Wolfgang Rasel und Grafikdesigner Dieter Hirsch erläutern, wie aus dem minimalistischen Film Kult wurde.

von Helmut Kunz

Der Werbespot für Naabecker-Bier ist inzwischen Kult.

Screenshot: Youtube.de/Naabecker

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