Neustadt an der Waldnaab
21.01.2019 - 14:37 Uhr

Landkreis als Lebensgefühl: Neustadt/WN startet freche Imagekampagne

Naherholung, Ruhe, Preis-Leistungs-Verhältnis. So lauten Marketing-Schlagworte des ländlichen Raums von gestern. Der Landkreis Neustadt will Klischees abräumen. Dazu startete er am Sonntag seine neue Imagekampagne. Ihr Motto: Denk mal NEW.

Schauspieler des Landestheaters setzen das Motto „Denk mal NEW“ zum Start des Markenauftritts des Landkreises in den Fenstern des neuen Lobkowitzerschlosses in Szenen um. Der Tenor: Wer hierher kommt, findet alles, was woanders hip ist – vom Craftbeer namens Zoigl bis zum Entertainer namens Engelstaedter.

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