Social-Media-Manager sind Strategen für Klicks und Likes

Das Leben von Milliarden Menschen spielt sich in den sozialen Netzwerken ab. Organisationen machen sich das zunutze. Für die digitale Öffentlichkeitsarbeit setzen sie verstärkt auf Fachkräfte.

von Agentur DPA

Kampagnen planen und mit Nutzerinnen und Nutzern im Austausch bleiben: Social-Media-Managerinnen sind gefragte Fachkräfte in Unternehmen.

Bild: Christin Klose/dpa

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