Warum Conrad jetzt den Biathlon-Weltcup sponsert

Am Samstag startet die neue Biathlon-Weltcupsaison. Mit dabei ist auch Conrad Electronic: Das Hirschauer Unternehmen unterstützt die Veranstalter mit Technik. Das werden dann auch die Fernsehzuschauer bemerken.

von Julian Trager

Conrad ist neuer Sponsor des Biathlon-Weltcups: Auf dem "Loop One"-Festival im Münchener Olympiapark begründeten Conrad-CEO Ralf Bühler (links) und IBU-Generalsekretär Max Cobb die Partnerschaft.

Bild: Kevin Voigt

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