Einkaufen mit dem "Weiden-Zehner": Stadtmarketing tüftelt an Gutschein-System

Kunden in der Innenstadt sollen künftig mit einem City-Gutschein shoppen können. Einlösbar in möglichst vielen Geschäften soll er sein. Was soll er aber sonst noch bieten? Dazu haben die Stadträte ganz unterschiedliche Ideen.

von Ralph Gammanick

Mit dem "Amberger Stadtgeld" – Karten für 10 oder 40 Euro - können die Bürger sogar tanken. Bereits seit 2014 betreibt das Stadtmarketing erfolgreich das Gutscheinsystem.

Archivbild: upl

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