Familie Lang aus Vohenstrauß macht eigene Outdoor-Mode

Die Geschwister Juliane und Fabian Lang sind die nächste Generation im gleichnamigen Familienunternehmen in Vohenstrauß. Und sie hatten eine Idee: Durchstarten mit einem neuen Outdoor-Label – mit ganz besonderem lokalen Bezug.

von Christine Walbert

Fabian und Juliane Lang gründen eine eigene Outdoor-Marke. Mit dem Label "DRASSN" starten die beiden Jungunternehmer in ein neues Kapitel der Firma Lang.

Bild: ck

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Qxlclciijjß22.07.2021

Ein Dauerbrenner werden laut Fabian Lang hoffentlich die DRASSN-Wandersocken mit der Bayernraute auf der Sohle. Bild: ck

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Fabian und Juliane Lang haben die Idee zur Gründung einer eigenen Marke innerhalb weniger Monate in die Tat umgesetzt. Bild: ck

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Das Etikett der neuen Marke entwarf die Vohenstraußerin Veronika Sturm - hierbei gilt also auch: "Made in Bavaria". Bild: ck

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